In loving memory · Our founder
Satish V.Guraddi
A farmer who dreamed of a company that would lift both the farmer and the family at the table. Every jar of Wonderfruit is that dream, kept alive.
- A son
- A brother
- A friend
- An engineer
- A motivator
- A farmer
March 2020
The lockdown dream begins
0 acres
Mango plantation, in vision
The first cut
What “Fraction One” means
Mudhol
North Karnataka, our home
The journey
From a seed of an idea
- 1March 2020
A dream takes root
In the stillness of the lockdown, Satish set out to grow fruit rarely seen in the region, dragon fruit and prized mango breeds like Kesar and Alphonso, and to lift the farmers around him by teaching them their potential.
- 2Wonderfruit
Naming the orchard
He named this first venture Wonderfruit, fruit grown on his own land, and on contracted farms, with farmers educated to grow the very best.
- 3Fraction One
Only the first cut
His ambition grew into a food-processing company. He called it Fraction One, “the first cut”, like the cream that rises first on boiled milk: the richest, finest layer. A promise to serve customers nothing less.
- 4The craft
Always reaching further
Sev, masala and salty peanuts, vermicelli, pasta, even two honey-wine labels, “White House Malt” and “Sunday Seltzer”, researched and launched in Karnataka. His curiosity never sat still.
- 5A loss
And then, suddenly
Before the dream could fully bloom, Satish met with an accident and passed away. The orchard he imagined was still young.
- 6Today
The family carries it forward
Rather than let the dream fade, his family chose to keep it alive, building the food-processing unit he envisioned and bottling its first hero: the Wonderfruit Mango Gulumb Jam.
Why “Fraction One”?
Like the cream that rises first.
Boil milk and the richest, finest layer floats to the top. Satish named his company after that layer: the first cut.
It is a promise to serve customers nothing less, and it is the standard every jar of Wonderfruit is held to.
We, as his family, wanted to keep his dream alive, so we planned accordingly, and Fraction One lives on.
The Guraddi family
0
acres in vision
The promise behind the brand
Built to lift both the farmer and the family at the table.
Satish's first idea wasn't a jam, it was a fairer deal for the growers around him. That promise still shapes every batch we make.
Fair partnership
We contract directly with North-Karnataka farmers so more of every rupee stays in the village that grew the fruit.
Knowledge, shared
Farmers are guided on high-value fruit and good horticulture practice, the way Satish first imagined it.
Rooted, not extractive
A 200-acre plantation grown patiently around Mudhol, working with the land's sun, slopes and water.
Where the dream stands today
Out of the orchard, onto the shelf
The people carrying it
Meet the family & team
Arun Guraddi
Managing Director
Schooled in Kuwait, an Industrial Engineering & Management graduate from Ramaiah Institute of Technology, Bangalore. He has led the family's “Elite” winery business across finance, taxation, legal and compliance.
Sumitra Guraddi
Director
Sixteen years in Kuwait and travels across the globe shaped her eye for quality. A founding director of Elite Vintage Winery India Pvt. Ltd.
Manjula Patil
Business Development
A natural in the kitchen, trained through programmes at the University of Horticulture Sciences, Bagalkot. Dynamic, entrepreneurial, and the source of many a recipe.
Shrinivas Malaghan
Sales & Marketing
A Master's in Thermal Engineering from BLDEA's college, Vijayapur, and years across Eicher and Sonalika tractor distribution, most recently heading North-Karnataka service operations. He now drives Wonderfruit to new shelves and markets.
Taste the dream he planted
Real grated raw mango, slow-cooked with jaggery and finished with desi ghee: the first jar of a much bigger dream.
Shop the Gulumb Jam